The staple menu since its founding has been Bacon Egg Burger. While originally a hamburger restaurant, the company began to expand its menu in 1996 in a move to differentiate itself from its competitors. Currently, the restaurant also serves pizza, pasta, and fried chicken. This restaurant is noteworthy for its flavored french fries, called "Flavor Potato". Colloquially, the restaurant is frequently abbreviated as Fakkin (ファッキン), however the company does not use this abbreviation nor approve of it, emphasizing the abbreviation FK (エフケイ, Efukei) instead. Since 2005, a redesigned logo emphasized the letters "FK".
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